Analysis on the importance of good customer service for business

When consumer buys manufacturing goods such as a bicycle, mobile or a laptop, they precisely know what they are getting. These products have concrete qualities and consumer make their choice on the basis of specific features of the products. Therefore, retailers should provide a good customer service so that the customers can even find out more about the products before they intend to purchase. However, to place a business, a good customer service is only a portion of the inclusive offer. For instance, customer might expect good service while buying a bag however, this good service does not play a major role while they decide whether to make a purchase. The factors such as comfort, price and style are more influential.

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